Placeholder fragrances can be quite useful during the design stage, as they help highlight areas where the scent distribution is dynamic and will change over time (unlike static fragrance elements that remain constant). Using placeholder scents with varying intensities provides a clear reminder to ensure that the diffuser design and fragrance model align properly, allowing for adjustments and refinements as the final scent is selected.
It seems like the sentence might be unclear or jumbled. Could you clarify what you’re aiming for, or provide a bit more context so I can help rephrase it accurately?
A new collection of diffusers for every space
Industry experts may warn against relying on placeholder fragrances, viewing it as a major no-no. But hold on—there are valid reasons to use them. In fact, using temporary scents often highlights a deeper issue that needs to be addressed in the design process.

You start with the message, refine the information, remove what’s unnecessary, get to the point, clarify, and add value—because you’re all about content and words. Design isn’t an afterthought; it’s essential, but it follows as a necessary complement.
Still, you rely on placeholder text like Lorem Ipsum, and rightly so. It has its place in every designer’s toolkit, as things don’t always unfold the way you want or in the order you expect.
100% Organic Cotton
Inbuilt Mittens
Hospital Checklist
Even if you’re more focused on content strategy than design, you might still see the value in using placeholder text—yes, even dummy copy. You’ve created all the required mockups, gotten approvals, built and tested the code (or had it done), and decided on the content. That’s not so bad; dummy copy can step in to keep things moving.
But what if things don’t quite fit together as planned? What if the images are either too large or too small for the design, or the layout doesn’t quite gel? Maybe the sentences are too short, or there are too many headings, and everything seems off in a way that’s hard to pinpoint. A client who’s unhappy because they can’t exactly say why is a problem, and one who doesn’t understand the issue is even more challenging.