Natural Oil

Why choose natural essential oils for your diffuser?

Placeholder fragrances are actually useful during the design phase, as they direct our attention to areas where the scent distribution is dynamic, coming from a changing source (unlike static fragrance elements that remain constant). Using placeholder scents with varying intensity helps remind us to continually check that the diffuser design and fragrance models are properly aligned.

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What may seem like simple choices, like the toppings you throw on a pizza or the quick touch-up you apply before meeting the new boss, are personal decisions. But when it comes to design comps, layouts, and wireframes—will your clients be satisfied if you take shortcuts or rely on quick fixes.

A new collection of diffusers for every space

Experts in our industry may strongly advise against using placeholder scents, labeling it as a big no-no. But hold on—I believe there are some valid reasons to consider it. In fact, using temporary fragrances often points to a larger issue that needs to be addressed in the design process.

You begin with a text, you sculpt information, you chisel away what’s not needed, you come to the point, make things clear, add value, you’re a content person, you like words. Design is no afterthought, far from it, but it comes in a deserved second. Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.

Even if you’re more focused on fragrance design than the diffuser aesthetics, you might still find value in using placeholder scents. You’ve created the diffuser mock-ups, received all the approvals, and selected your design elements. That’s not so bad—placeholder scents can help during this phase.

But what if the scent doesn’t quite fit the space? What if it’s too overpowering, too faint, or the fragrance doesn’t mix well with the intended mood? Maybe the scent is fine, but the diffusion rate isn’t ideal, or it just doesn’t feel right in the room—though no one can quite pinpoint why. A client who’s unhappy for an unclear reason can be more challenging to work with than one who knows exactly what they want.

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